Utilizing his background in public relations and law, Wayne Pollock founded Copo Strategies in 2016, a unique professional services firm that provides a unique blend of PR services and legal counsel for attorneys and their firms.
With social media marketing all the rage these days, it is easy to overlook traditional media sources like TV and Radio as marketing options for small businesses. In this episode, Wayne uses his experience in the PR field to teach us ways to get free news and TV coverage for your small business and how to use that attention to grow your business exponentially.
Phone number: 215.454.2180
Disregarding proper financing is a frequent mistake made with small businesses. In this episode, we discuss the power of reliable analytics with CEO and founder of Analytic Sherpa, Dave Giancoli. Helping small businesses track and use their data to their advantage, Analytic Sherpa individually guides each business to success.
Phone number: 1-877-657-4377
While all business professionals need a certain skill set to succeed, different fields require specialized expertise. In this episode, we join master photographer Kyron R. to discuss how to grow a business from a creative perspective. Owner of DvS Photography, he shares his experience working in and operating a Photography business. From sharpening your skills to working with lawyers to avoid being taken advantage of, this episode provides great advice for any creative business professional.
Instagram: @dvsphotos @kyronryals
Recommended book: Applied Empathy: The New Language of Leadership by Michael Ventura
Have you ever struggled to find reliable healthcare while traveling? To solve this problem, the company Gauze was founded. An international database with over 20,000 hospitals, Gauze helps travelers, students, and employees find quality care when they most need it. In this episode, Suzanne Garber shares her journey creating and growing her company, and it's impact on travelers around the world.
Gauze Documentary: https://www.gauzethefilm.com/
Whether she's organizing events for NBA players or prepping one of her two spaces for hosting events, Katrina Gilbert demonstrates how finding your niche and being passionate pays off in more than one way. Katrina puts a personal touch on the spaces she owns, which is how she is able to charge a premium over competitors. Listen in to learn how. Find Katrina at: Twitter- EventsByKG Website- KatrinaGilbertEvents.com Instagram- ka_trina Facebook- Katrina Gilbert Weddings and Events
Childcare consulting is complicated work. Working with state and local regulations to set up childcare facilities requires specialized guidance that Moniqueta Coats provides through her consulting firm Unique Consulting Inc. In this episode, Moniqueta discusses negotiation, starting over, and the complexities of childcare consulting.
Instagram: @__.queta.__ @start_a_daycare
Lexi Eveleth, owner of the custom laser cutting business Ever Laser joins us today and talks about growing her custom laser cutting business. We'll discuss Instagram, working with clients on custom work, and delegating, especially when it comes to new employees and complex tasks.
Do you work with non-profits? Today Kishna Jeantine is here to tell us exactly what grant-writing is and more about her company Exponential Growth and Development LLC. Kishna also leaves us with some crucial takeaways on how to avoid selling yourself short when first starting out.
Connect with Kishna: http://egdgrants.com/
Welcome back to The Growth Goal podcast. On this episode CEO and Founder of The Modern Smile Tiffany Smith joins us as we discuss how she helps growing small businesses avoid some of the most common pitfalls. You can find her @TheModernSmile on Facebook, Instagram, Twitter, Linkedin, and just about everywhere else. Stay tuned!
We're back! Dom Landry joins us for latest episode to discuss how small businesses can plan for greater and longer success by stretching their business plans to to 10, 20, and even 30 years. He discusses how he did this for his own business and his clients.
Listen all the way to the end to find out about our giveaway!
Find Dom on social media at CGMPhilly.
Fran Griesing, attorney, author and speaker discusses her reasoning behind starting her woman-based business law firm and how she was able to make her firm attractive to small businesses and Fortune 500 companies alike. Her advice about establishing a strong organization is based on a love of client, employees, and the work.
In this episode:
-How to make the most of joining organizations
-How to build a strong law practice and organization
-The pivotal moments of growth in Fran's law practice
-How your attorney can be instrumental to your growth strategy
In this episode, Andrea Jack of D&P Financial talks to us about the role your accountant plays in your overall growth strategy. She breaks down the people that should be a part of our (official or unofficial) board of directors.
When is the best time to hire an accountant or bookkeeper?
How to fire a client.
How to pay yourself.
You can learn more about Andrea at DNPFinancial.com.
On social media at Facebook.com/dnpfinancial.
You can also find Andrea Jack on LinkedIn.
Andrea is reading:
4 Hour Work Week
Rich Dad Poor Dad
Blue Ocean Strategy
In this episode Nicole Abboud, Esq. of Abboud Media talks to us about how to use video and podcasting as part of our content mix. Nicole is a Millennial speaker, Owner of Abboud Media - a video branding and podcasting agency for lawyers, a podcaster, former attorney, and college professor.
She talks to us about the most popular types of videos to create and for which purposes. She also discusses how podcasting can lend to our marketing efforts.
Nicole's new podcast: Leaders Love Company
Connect with Nicole:
IG - Nic_abboud
Nicole's tips on networking: Nicole gives us a few quick tips on networking and her email script she sends after meeting someone.
In this episode, we chat with Marcos Espinoza of Side Project Jerky about running his business while working full time. We discuss some of the challenges that arise from partnerships, securing contracts, and staying motivated. And we laugh. A lot.
Tiffany is a recruiter for one of the largest law firms in Philadelphia. She is also a career coach helping individuals grow and transition in their careers. In this episode, Tiffany talks to us about how about:
1. How to know when you are ready to hire;
2. How to prepare to hire your first or next employee;
3. How to write a good job description;
4. How to interview; and
5. How to make sure your new employee succeeds.
Tiffany is currently reading: "Hollywood Commandments" by Devon Franklin and "Drop the Ball" by
Tiffany's Podcast is "How Does She Do it"
Tiffany's Weekly show is " The Career Seekers Show" on YouTube.
You can follow Tiffany on all social media @TiffSouth
We chat with Katy Stoka of One Two Lash!, inventor of the the magnetic eyelash strip. Katy talks to us about how she invented her product. She also speaks to us about how skills in her previous professional life helps her to grow her company. Finally, we speak about how mindfulness and internal dialogue can help business owners deal with the stress of entrepreneurship.
Learn more (and purchase) One Two Lash! at OneTwoCosmetics.com.
You can follow One Two Cosmetics on twitter and Instagram @OneTwoLash
In this episode, Mike Grace of Eagle Lock Company and the Cap Off Brand discusses how he turned a gift to a friend into his new business. Mike discusses reviving an old business, securing the intellectual property (reviewing patents and trademarks), and raising money for initial manufacturing through crowdsourcing.
Zakia Blain of FBF Fitness chats with us about creating a business that helps her manage her brain disorder, helps others to achieve their fitness and health goals, and that allows her to be true self. Specifically, Zakia has created systems and models that not only reduces the stress of running a business, but has also created excitement and exclusivity around her brand.
Zakia's book recommendations include Start with the Why, The Four Agreements, and the Subtle Art of not Giving a F*ck!
You can follow Zakia at:
Download her app on iTunes
Shop at FbFFtiness.com
In this episode, Adrienne Ray, owner of Curve Conscious discuss leaving the corporate world to start a business that fulfilled her. She discusses how she conducted market research to prove that her business served a need. She also discusses how she chose a non-conventional way of doing business to insure her success.
You can reach Adrienne and shop Curve Conscious by going to CurveConcsious.com
In this episode with speak with investor and tax attorney, Courtney Richardson (also known as The Ivy Investor) about creating a foundation and a plan for wealth building.
Courtney discusses managing debt, retirement plans for entrepreneurs, and insurance among other key courses of actions small business owners and entrepreneurs need to take to build their wealth.
You can find Courtney at TheIvyInvestor.com.
In this episode, PR specialist and author, Afea Tucker, walks us through the world public relations from the point-of-view of a business owner. Area tells us:
1. What we should look for when hiring a PR specialist and how to define success.
2. How much should we budget for PR.
3. How often we should receive reports for our agent.
4. How we can be a better client to our agent, and MORE!
Area wrote "Life's a Pitch" which presents several lessons on how to best present yourself, as well as some DIY tips for business owners. You can purchase her book on Amazon or at BusinessBabesOnline.com/products.
You reach Afea at Afea@BusinessBabesOnline.com and on IG at @its_ah_feeah.
Be sure to email us your questions and feedback at Alycia@thegrowthgoal.com
In this episode, we speak with Nick Rishwain of Experts.com and LegalTech.live about how to a build a community through genuine engagement. We discuss how the finding the work you love can also turn into a hobby. We also spend some time talking about developments of law in tech and tech's affect on the law.
Follow Nick on Twitter @NickJRishwain
1. Tomorrow's Lawyer
2. The New J.D.
3. Of Mice & Men
In Episode 12, attorney and techie, Mitch Jackson, Esq., talks to us about how to use video and live streaming to change the game. He talks about how to create a unique voice, personality and song to the creative effort so you can stand out above the noise.
Mitch's Book Recommendations:
You can contact Mitch at:
IG and Twitter: @MitchJackson
Visit www.TheGrowthGoal.com to connect to the Youtube channel for the video content and more!
Guest Dom Landry of Common Ground Management discusses business management. We discuss the different needs of a business based on it's current stage (startup to maturation). Dom also talks with us about his book "Welcome to the Jungle," which is handbook for creating and running a solid foundation.
You can find CGM at:
When is it time to hire a marketing agency? In episode 10 we speak with the owner of Sporty Marketing Group about how to set a marketing budget, the appropriate metrics for review of your marketing campaign and how to get out of your own way.
IG: @sportymarketing, @king_spit
Rashaad's favorite book: The Brain that Changes Itself.